The Sweet Saga of Matcha Kit Kat: Tea Meets Chocolate

Of all the matcha desserts and snacks in the world, nothing has captured peoples imaginations quite like the matcha kit kat. We invite you on a tantalizing journey as we explore the captivating history, meticulous craftsmanship, and worldwide popularity of the Matcha Kit Kat. 

Brace yourself for a delightful exploration of how this iconic treat has become an irresistible sensation for matcha lovers and chocolate enthusiasts alike.


Matcha Kit Kat - a Matcha Lover's Dream

Imagine a velvety chocolate coating infused with the vibrant essence of matcha, a finely ground, shade-grown green tea that has been celebrated in Japan for centuries. 

The Matcha Kit Kat perfectly captures the essence of this traditional Japanese tea and combines it with the beloved qualities of a beloved chocolate wafer treat. 

Before we get started, you may want to study up on matcha.

We made the perfect guide with everything you'll ever need to know 👉 What is Matcha? The one and only Matcha-Encyclopedia

What is used in the matcha kit kat?

As the name would suggest, the matcha kit kat is made with matcha. Of course the matcha used in the matcha kitkat isn’t nearly as high quality as the ceremonial grade matcha we get from small farmers in Japan, but it’s made out of powdered green tea leaves.

The tea powder has this strong, grassy or vegetal flavor to it which works surprisingly well in things like white chocolate. This lower quality cooking matcha is extremely bitter if you drink it plain, so we recommend you go for the premium stuff, which will be naturally sweet and smooth.

If you're curious about the different grades of matcha and why they matter, we suggest you take a look at this guide 👉 A guide to Matcha Grades that actually makes sense


A Brief History of the Matcha Green Tea Kit Kat

The story of Matcha Kit Kat traces back to 2004 when Nestlé, the renowned confectionery giant, introduced this unique flavor variation exclusively in Japan. 

It quickly gained popularity among locals and tourists alike, captivating their palates with its harmonious balance of bittersweet chocolate and earthy matcha. The green hue of the Kit Kat bar pays homage to the vibrant shade of matcha tea leaves, adding a visual charm that only adds to the overall allure.

The matcha kit kat becomes and international superstar

Soon, foreigners began to take notice of the kit kat matcha flavor, and demand for it internationally began to grow. People traveling to Japan would bring back these matcha green tea kit kat bars back to friend and family.

It wasn’t until 2019 that Nestle announced that they would be bringing the long awaited matcha kitkat to Europe. From there, the kit kat matcha green tea flavor become among it’s most popular!


The Meticulous Craftsmanship of the Matcha Kit Kats

Crafting a Matcha Kit Kat is no simple task. It begins with carefully selecting matcha sourced from tea-growing regions of Japan, where the leaves are cultivated, harvested, and stone-ground with precision. 

The matcha powder is then blended into a creamy white chocolate base, infusing it with the distinctive flavor and vibrant green color. Layering this luscious matcha-infused white chocolate over crisp wafers, the Kit Kat takes its iconic form, ready to be savored with every bite.

Where is the Matcha Kitkat made?

The matcha green tea kit kat bars destined for the European market are manufactured in Hamburg, Germany using UTZ-certified cocoa beans and matcha from China and Japan. 

Changes from the Matcha Kit Kat Japan

It is worth pointing out that the original matcha kit kat japan was launched with Uji matcha. Perhaps this is because the Japanese market is more picky when it comes to matcha tea, and Uji is the most well-known matcha region

The European market may be more interested in the kit kat matcha green tea flavor and willing to accept ones made using Chinese matcha. 

If you want to learn more about Uji and the other places green tea is grown in Japan, you may find this guide helpful 👉 Where Does Japanese Tea Grow?


The Impact of Matcha Kit Kats

What started as a regional delicacy in Japan quickly transcended borders and captured the hearts of chocolate enthusiasts worldwide. The Matcha Kit Kat has become an international phenomenon, celebrated for its unique flavor and cultural fusion. 

It has found its way into the hands of curious travelers, tea connoisseurs, and adventurous foodies, who delight in experiencing the essence of Japanese matcha in the form of a beloved chocolate treat.

The Impact on Nestle

The Kit Kat Matcha Green Tea flavor has become among Nestles most popular, and has certainly given them the permission to take more risks. They currently have 350 different varieties and they have even added a roasted tea flavor.

If you want to learn more about this roasted green tea kit kat, you can read all about it in our articles 👉 Why the Hojicha Kitkat just might Take Over the World


Why Matcha and Chocolate Are a Perfect Pair

The marriage of the Kit Kat Matcha Green Tea flavor is no coincidence. Matcha's rich, earthy flavor and natural antioxidants complement the smooth sweetness of chocolate, creating a harmonious balance of tastes. 

The slightly bitter undertones of matcha help cut through the sweetness, allowing for a delightful and nuanced flavor experience. It's a match made in confectionery heaven!

Matcha also makes a great pairing in cookies! If you want to learn how to make your own at home, you can follow this recipe here 👉 The Best Matcha Cookies You’ll Ever Eat!


Matcha Kit Kat - The Final Verdict

The Matcha Kit Kat stands as a testament to the creativity and innovation of culinary artisans who fuse tradition with contemporary indulgence. From its humble beginnings in Japan to its global recognition, this iconic treat has mesmerized taste buds and introduced the world to the enchanting world of matcha-infused chocolate. 

So, embrace the matcha magic, savor the delightful crunch, and let the Matcha Kit Kat transport you on a flavorful adventure that bridges cultures and delights chocolate enthusiasts worldwide.

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